Cognita and SDA launch cooperation
The Swiss News Agency (SDA) and media monitoring firm Cognita are partnering: Effective immediately, Cognita is offering direct access to SDA news reports through its information tool, Bluereport.
By integrating the reports directly into its source base, Cognita is able to access SDA reports in real time, as the company announced on Thursday. With the addition of SDA agency reports, Bluereport is opening up a new field in media monitoring, said Cognita CEO Denis Nordmann in the press release.
"Many PR agencies and companies recognize the value of an information advantage over their competitors, especially in times of crisis and economic change," SDA Managing Director Markus Schwab is quoted as saying in the press release.
SDA is Switzerland's national news agency. Every year it distributes around 200,000 reports on politics, business, society and culture. Cognita develops and operates processed media services ranging from daily short reports to applications tailored to corporate clients.
"Many PR agencies and companies recognize the value of an information advantage over their competitors, especially in times of crisis and economic change," SDA Managing Director Markus Schwab is quoted as saying in the press release.
SDA is Switzerland's national news agency. Every year it distributes around 200,000 reports on politics, business, society and culture. Cognita develops and operates processed media services ranging from daily short reports to applications tailored to corporate clients.
