AZ Medien launches Auto Channel
Nordwestschweiz, the network of regional daily newspapers operated by AZ Medien, will expand its automotive coverage starting December 1, 2012: A new online channel specializing in automobiles will be launched on its news portals.
Automobile pages in the eight print editions of Die Nordwestschweiz, geared to the needs of the regions, will now supplement the offering on Fridays. The tried-and-tested mobile pages in Der Sonntag and Die Nordwestschweiz will be continued within this offering.
With the Auto Channel, Die Nordwestschweiz is to be even better geared to the above-average interest of its readers in automotive topics, according to a statement. The new channel will be launched on the online portals of AZ Aargauer Zeitung, AZ Limmattaler Zeitung, BZ Basel, BZ Basellandschaftliche Zeitung, AZ Solothurner Zeitung and AZ Grenchner Tagblatt (Nordwestschweiz Netz).
The new service is run by Peter Ruch (46), who has worked as an automotive journalist for more than 25 years - including for the Neue Zürcher Zeitung and as editor-in-chief of Automobil Revue. He is a member of the jury of "Car of the Year," the Oscar of the automotive industry in Europe. His company Pruductions is based in Burgdorf. The new Auto-Channel editorial team is an integral part of the newsroom network in Aarau and 16 other locations in northwestern Switzerland.
