Marti. Seiler. creates map instead of information brochure for Bafu
Originally, it was supposed to be a traditional informational brochure about Switzerland’s national parks, and Marti Seiler of the Federal Office for the Environment had been commissioned to design it. However, as the creative process unfolded, the brochure evolved into a map.
According to a press release issued by the agency on Friday, this is intended to show all the details of the Swiss parks in a large, illustrated format. On the reverse, readers will find all the information about the park label, the park categories, what is on offer and portraits of each individual park. The map has been designed to be multifunctional and, in principle, reach everyone from primary school classes to politicians.
The map is distributed nationwide to visitors to all 18 parks. It can also be ordered free of charge online from the FOEN. It will also be widely distributed by Switzerland Tourism and the Swiss Parks Network via their channels, such as at trade fairs. A second edition is already planned.
Responsible at Marti.Seiler: Thomas Krebs (strategy), Anita Kittel (consulting), Stefan Künzler/Philip Meier (art direction), Stefan Beck (text/concept), Peter Marti.
