Vizner Borel: Heroic campaign for VW Caddy
Vizner Borel is promoting the VW Caddy with “everyday heroes.” They briefly explain why they swear by a reliable partner—namely, the Caddy.
At the same time, the 30th anniversary logo is used to draw attention to the special campaign associated with it. "Because there are people who do extraordinary things in their jobs every day and need a suitable vehicle to do so," the agency said in a statement about the campaign. Posters, advertisements, TV spots, online banners and dealer measures will be used as advertising media throughout Switzerland.
Responsible at VW Commercial Vehicles: Bruno Ueltschi (Marketing Manager), Manuel Marchev (Marketing Coordinator). Responsible at Vizner Borel: Lajos Vizner, Guillaume Borel (overall responsibility), John Leuppi (text/concept), Alban Schelbert (art direction), Martina Glaser (consulting), Peter Hebeisen (photography people), Mediacom (media planning).
