Contexta: Campaign developed for the anniversary of Swiss Lotto
On January 10, 1970, the balls were drawn for the very first Swiss Numbers Lotto drawing. Contexta has launched a cross-media campaign to mark this milestone anniversary.
Since 1970, 2759 draws have been held, 19313 winning numbers have been determined and 523 Swiss citizens have been crowned lottery millionaires. Swiss Lotto is now celebrating its 40th anniversary with a host of activities. In addition to the million-dollar jackpot, Swiss Lotto will be rolling six more balls in January under the motto "The anniversary is a big one": All lottery players will receive a winning code on their receipt and can use it to win one of six Fiat 500s by text message or on the web.
As a further element of the cross-media campaign, Swiss Lotto is Jetztgehtsrund.ch spin the wheel of time. With every spin, participants have the chance to win credit for online games and/or iPhones. The website also provides information about the history of Swiss Lotto - such as the first Swiss Lotto fever, when a fabulous five million was won in the jackpot back in 1983. The anniversary promotion will be advertised at the POS, on the radio, on TV and on the web and is the prelude to further anniversary campaigns.
Responsible at Swisslos: Markus Fischer (Head of Product Management Lottos). Responsible at the Contexta Group: Nadine Borter (overall responsibility), Moritz Staehelin, Jeff Gerber (creative direction), Conrad Malcher (text), Nicolas von Aarburg (art direction), Patrick Fawer (graphics), Dierk Schehrer (consulting management), Jonas Steiger, Michel Sulser (consulting), Peter Eisenegger (Management atfront), Daniel Landolt (Interaction Director atfront), Tim Stockmar (Art Direction atfront), Fabian Keller (Consulting atfront), Urs Rueb (Management MediaPlus), Sandra Feldmann (Media Planning); Film production: Condor Films, Florian Studer (Producer).
As a further element of the cross-media campaign, Swiss Lotto is Jetztgehtsrund.ch spin the wheel of time. With every spin, participants have the chance to win credit for online games and/or iPhones. The website also provides information about the history of Swiss Lotto - such as the first Swiss Lotto fever, when a fabulous five million was won in the jackpot back in 1983. The anniversary promotion will be advertised at the POS, on the radio, on TV and on the web and is the prelude to further anniversary campaigns.
Responsible at Swisslos: Markus Fischer (Head of Product Management Lottos). Responsible at the Contexta Group: Nadine Borter (overall responsibility), Moritz Staehelin, Jeff Gerber (creative direction), Conrad Malcher (text), Nicolas von Aarburg (art direction), Patrick Fawer (graphics), Dierk Schehrer (consulting management), Jonas Steiger, Michel Sulser (consulting), Peter Eisenegger (Management atfront), Daniel Landolt (Interaction Director atfront), Tim Stockmar (Art Direction atfront), Fabian Keller (Consulting atfront), Urs Rueb (Management MediaPlus), Sandra Feldmann (Media Planning); Film production: Condor Films, Florian Studer (Producer).
