Publicis wins two international mandates from Charles Vögele Mode
In a pitch featuring international competitors, Publicis prevailed over five agencies and secured the Europe-wide umbrella brand account for Charles Vögele Mode.
Vögele's order volume is not only considerable by Swiss standards, the agency writes in a press release. The brand is to be repositioned and modernized throughout Europe. In order to guarantee a uniform appearance across all countries and measures, all communication measures for the umbrella brand for all 900 Vögele stores in Europe will come from Zurich. The first results will be visible in just a few months.
According to Vögele CEO André Maeder, the decision in favor of Publicis was unanimous - both the strategic considerations and the creative implementation of the agency contributed to this result.
In a second pitch, Publicis Modem also prevailed against the competition and won the budget for Charles Vögele Mode's website. Here too, the first ideas will soon be visible on the website.
According to Vögele CEO André Maeder, the decision in favor of Publicis was unanimous - both the strategic considerations and the creative implementation of the agency contributed to this result.
In a second pitch, Publicis Modem also prevailed against the competition and won the budget for Charles Vögele Mode's website. Here too, the first ideas will soon be visible on the website.
