Futurecom: Catalog realized for Arnold & Son
The Futurecom agency has produced a new catalog for the British watch brand Arnold & Son. The long-established company is said to have developed the first precise marine chronometer in the 18th century.
This was indispensable for the British Empire's maritime navigation, the agency said in a statement. Futurecom has uncovered this original DNA of the watch brand in its CI/CD. The maritime look of the new catalog communicates an affinity to the vast sea and thus shows exactly the spirit of discovery of Arnold & Son. Still alive in traditional craftsmanship combined with the latest technology.
Responsible at Arnold & Son: Aude Solari (project management), Sabine Schaltegger (image and text). Responsible at Futurecom: Silke Heinzelmann (Art Direction), Elias Zurbuchen (Factory), Marc Maresch (Consulting and Project Management).
