Wunderman: Making the value of a franc tangible for Terre des Hommes Switzerland
To mark International Human Rights Day, a young target group was to be made aware of Terre des Hommes' concerns. To this end, the Wunderman agency, in collaboration with Face, carried out an initial pilot campaign in which real 1-franc stickers were stuck in urinals.
The campaign was carried out for 24 hours on December 10, 2009 in restaurants in the city of Basel.
According to the press release, the idea behind the campaign is as follows: hardly any Swiss would pick up a 1-franc coin that has fallen into a public urinal. For them, the amount does not justify the disgust. This is in stark contrast to the value of a franc for an orphan in Tanzania - who could eat from it for a week. The viewer hesitates whether he should take the coin despite his reluctance and sees the appeal: with an amount that is insignificant to us, lives can be saved elsewhere. Flyers with response options showed which projects can make a big difference with little money.
Responsible at Terre des Hommes Switzerland: Dany Demuth (sponsorships & donor support). Responsible at Wunderman: Michael Gallmann (art direction), Samuel Textor (text/concept), Nora Angstmann (graphics), Fabian Biedermann (consulting). Responsible at FaceAG (display/production): Daniel Brunner.
According to the press release, the idea behind the campaign is as follows: hardly any Swiss would pick up a 1-franc coin that has fallen into a public urinal. For them, the amount does not justify the disgust. This is in stark contrast to the value of a franc for an orphan in Tanzania - who could eat from it for a week. The viewer hesitates whether he should take the coin despite his reluctance and sees the appeal: with an amount that is insignificant to us, lives can be saved elsewhere. Flyers with response options showed which projects can make a big difference with little money.
Responsible at Terre des Hommes Switzerland: Dany Demuth (sponsorships & donor support). Responsible at Wunderman: Michael Gallmann (art direction), Samuel Textor (text/concept), Nora Angstmann (graphics), Fabian Biedermann (consulting). Responsible at FaceAG (display/production): Daniel Brunner.
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