Vizner Borel: Crime Scene Leutschenbach
With this campaign, the Vizner Borel agency aims to encourage viewers to continue watching the most popular German-language Sunday-night crime drama on SF1.
According to the press release, the SRF television studios in Leutschenbach will be transformed into a crime scene. Under the motto "The crime scene for the crime scene is SF 1", the Zurich agency has taken on the well-known Meteo roof: corpse drawings on the floor of "SF Meteo" and forensic scientists doing their work will cause a brief moment of irritation for TV and cinema viewers, making them believe for a few seconds that a crime has taken place on the Meteo roof.
The statement "The crime scene for the crime scene is SF 1" and familiar "Tatort" elements quickly clarify the case and make it clear in a surprising way that this is an advertisement for the crime series "Tatort" and for Swiss radio and television. The trailer is accompanied by advertisements with corpse drawings on "SF Meteo", "Glanz & Gloria" and "Sportpanorama".
Responsible at Swiss Radio and Television: Corinne Pellerin (Head of Communications and Marketing), Kristina Burch (Communications and Marketing Consultant), Jeannette Hofer (Project Manager Advertising, Culture and Information), Andrea Wenger (Communications and Marketing Consultant Culture). Responsible at Vizner Borel:
Lajos Vizner, Guillaume Borel (overall responsibility), John Leuppi (text/concept), Florian Steiner (art direction), Markus Binggeli (strategy), Andrea Vizzarro (consulting), Reto Salimbeni (director), Shannon Mildon (producer), Manifesto Films (TV production), Jonas Kuhn (photography).
