Ski and Golf Manufacture Zai relies on Open Up
Open Up has won another consultancy mandate with Zai. The agency supported Zai in its media work when it entered the golf market and advises the company on communication on both traditional channels and social media.
Zai, whose manufactory in Disentis has so far been dedicated to the production of exclusive skis, also entered the golf sector in spring 2012, according to a press release. The Zurich agency Open Up advised Zai on this market entry and supports the management team in all aspects of brand positioning, social media conception and media relations. The Graubünden-based company relies on creative and uncompromising design concepts, high-quality materials and material combinations as well as sophisticated production technology. With these quality standards, Zai guarantees the exceptional durability of its products. Benedikt Germanier, CEO Zai on the new partnership: "Whether on a project basis or as a general contractor - Open Up advises us on strategic issues and actively supports us in the channel-appropriate implementation of our communication."
