Draftfcb/Lowe Group: Sujets realized for Wyss seeds and plants
The Draftfcb/Lowe Group agency has developed a campaign for Wyss Seeds and Plants. The campaign promotes «ASB Greenworld,» a plant growth stimulant distributed exclusively by Wyss that is designed to turn even the tiniest potted plant into an impressive specimen.
"Greenworld" also sparked the imagination of Draftfcb/Lowe Group, as the agency writes in a press release. The result is two advertisement subjects that show typical living situations in the midst of a jungle-like sprawling greenery. The message is succinct: "Give your houseplants a boost."
Responsible at Wyss Samen und Pflanzen AG: Reto Krähenbühl (Brand Manager). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Sebastian Hugelshofer (Art Director & Text), Catherine Purgly (Strategy), Rolf Jeger, Gina Armellino (Consulting), Nicole Cannabona (DTP), Pixelprinz (Image Processing).
Responsible at Wyss Samen und Pflanzen AG: Reto Krähenbühl (Brand Manager). Responsible at Draftfcb/Lowe Group: Daniel Comte (Executive Creative Director), Sebastian Hugelshofer (Art Director & Text), Catherine Purgly (Strategy), Rolf Jeger, Gina Armellino (Consulting), Nicole Cannabona (DTP), Pixelprinz (Image Processing).
