CS2: Viral online campaign for Cash.ch
On behalf of Cash Zweiplus, CS2 implemented a viral campaign for Cash.ch in the form of an online quiz. The goal is to establish Cash.ch as a financial services provider and online banking platform.
The aim is to re-establish the Cash.ch website as a financial services provider and online banking platform among visitors, to increase the popularity and awareness of the brand and, of course, to generate new customers through the viral effect. The promotion will run until November 18, 2012, according to a press release. TheCash online quiz is based on the gameplay of well-known TV quiz shows, with six questions (randomly selected from a total of 48) relating to the world of finance. There are four answers to each question. However, only one of them is correct. Two types of jokers, such as the "50:50 joker", can help you find the correct answer. If the "cash joker" is selected, a link is created to the corresponding page on the Cash website where the correct answer can be found. This generates more traffic to the banking section and thus automatically draws attention to the new and expanded pillar of Cash, the Swiss financial center with objective financial information and independent banking services on one platform.
Cash editors can intervene independently in the platform and edit questions and answers. To meet the viral objectives, a friend-invite function and social media components for Facebook and Twitter have been integrated.
Responsible at Cash Zweiplus: André Michel (COO), Urban Scherrer (CTO), Silvan Franchetto (Head of Marketing). Responsible at CS2: Serge Barsotti (consulting, realization), Benoît Largeau (engineering), Roman Stalder (design).
