La Gruyère newspaper celebrates its 130th anniversary
The newspaper La Gruyère published a special edition on Thursday to mark its 130th anniversary. Visually, the layout is modeled entirely after the original 1882 edition.
With a wink, the newspaper makers have worked in the style of yesteryear: Of course, you will look in vain for photos and some news items are a few days old, as was common practice back then. As in the old days, newspaper vendors advertised the special edition on the streets of Bulle.
The paper can look back on an eventful history. La Gruyère was originally founded as a counterweight to newspapers with a conservative bias. In its early days, the paper was a mouthpiece for the liberal party. Those days are long gone, emphasized Editor-in-Chief Jérôme Gachet in his editorial. The paper is proud of its independence, which it defends. What has remained over the years, however, is the fire of enthusiasm. The conviction that the newspaper is as indispensable to the region today as
in its beginnings, fills him with pride, Gachet explained.
Stable support
The latest figures from AG für Werbemedienforschung confirm Gachet's assessment. While many Swiss newspapers are struggling with falling circulations, the circulation of La Gruyère remained stable at 14,468 copies. The newspaper thus reaches around 34,000 readers.
The French-language newspaper La Gruyère is published three times a week and reports on events in the southern part of the canton of Fribourg. The paper currently employs 24 people, including 15 journalists and two photographers. Since 1976, the newspaper has been published by the St-Paul Group, which also owns the daily newspaper La Liberté. (SDA)
