Last but not least: Pig fiction
Suva wanted to warn us with its campaign—but it was futile. When a fictional ad suddenly becomes reality, even accident prevention is of no use.
As seen in the Blick print edition on Wednesday:
A wild boar on the piste...you've seen that before, haven't you? Exactly, in the Suva Pistensau campaign by Ruf Lanz (Werbewoche.ch reported). Of course, Blick also couldn't avoid the play on words in connection with the ski slope and wild boar ("What a piste sow!"). "But how does the wild boar get up there?" asks the newspaper. Probably by chairlift, as in the advertisement:
http://www.youtube.com/watch?v=UGTHf2uhIZo
Blick at least has a hunch as to its origin: "The animal can only have come from Italy". Incidentally, the wildlife biologist interviewed was confident that the animal found its own way back to the valley. (At this point, the pun "lucky you!" could stand). Let's hope that other campaigns don't follow suit and turn into flesh and blood. A wild boar on the slopes is fine - but what will we do if the rapping organic farmers suddenly turn out to be real? (hae)
