Jung von Matt/Limmat: A museum for Obermutten
The Obermutten International Museum of Friendship is a home for friendship. It houses the many gifts from 44,000 friends from all over the world.
Just one year ago, the small Graubünden mountain village of Obermutten opened a Facebook page. And promised every fan a place on the village bulletin board (Werbewoche.ch reported). Now Obermutten has more than 44,000 fans around the world.
To date, more than 75 million people have read or heard about the Graubünden mountain village, according to the press release. Tourists from South Korea, New York and Mozambique have paid a visit to the village. "It always makes me very happy when we find someone visiting us because of the Facebook story," says community president Martin Wyss.
But the friends of Obermutten don't just press the Like button. They also keep sending beautiful gifts. Mayor Martin Wyss decided to open a museum especially for the presents. The Obermutten International Museum of Friendship. In short OIMOF. The Oimof gives friendship a home. Since the founding of the Oimof, Obermutten has gained thousands of fans. And received a huge pile of gifts. Sarah Urban from Texas, for example, personally delivered a T-shirt, Catrin Bilger from Hamburg sent a gingerbread heart, and the German TV knowledge magazine Galileo even left a flag that has already been hoisted on an Antarctic expedition.
The village is supported by the tourism organization Graubünden Ferien. "We are pleased that we have been able to show people around the globe how beautiful it is in the Grisons mountains. And of course we are also happy about every tourist who visits Obermutten thanks to this campaign," says Gaudenz Thoma, CEO of Graubünden Ferien.
Not long ago Obermutten had a historic wooden church, an inn and a ski lift. With the Obermutten International Museum of Friendship, the most famous little village in the world has one more attraction.
Responsible at Graubünden Ferien: Gaudenz Thoma (CEO), Gieri Spescha (Head of Corporate Communication). Responsible at Jung von Matt/Limmat: Alexander Jaggy (Executive Creative Director); Livio Dainese, Fernando Perez (Creative Direction); Samuel Christ, Alain Eicher (Text); Cyrill Hauser (Public Relations & Consulting); Maurus Zehnder (Art Direction); Florian Siegrist (Film); Aude Koller (Graphics).
