Online magazine for "sophisticated lifestyle"

A new German-language online magazine, *The Inspirer*, is now available. Published by the Kistner & Luzanin publishing group, the magazine covers topics such as yachting, automobiles, watches and jewelry, and travel.

After a pilot phase lasting around six months The Inspirer officially for the first time today. According to the press release, the online magazine is dedicated to the "sophisticated lifestyle". "By upscale lifestyle, we mean the enjoyment of products or services that make every day something very special. It's not just about the price of the products; much more important are their quality and uniqueness and that the people behind a company do their work with dedication," says Sebastian Kistner, founder of The Inspirer.

The online magazine's content is dedicated to cars, yachting, aviation, watches and jewelry, everyday life, fashion, real estate, food and drink and leisure. In order to keep readers entertained every day, the editors of The Inspirer not only write about well-known industry giants, but also regularly present small manufacturers, artists and projects. The focus is particularly on news from Europe. The makers are convinced that The Inspirer offers real added value in the online world.

The editorial team at The Inspirer is made up of editors who are also passionate about the topics in their private lives. "It's important to us that our content always has a personal touch," says Daniela Luzanin, who founded The Inspirer together with Sebastian Kistner. "Our authors share an enthusiasm for the extraordinary, and you should feel that in every one of our articles."

The Inspirer is published by the Zurich-based publishing group Kistner & Luzanin, which was founded in July 2012. By the end of the year, the group plans to expand its editorial capacity and build up marketing space. In addition to The Inspirer, further print projects and digital platforms are already in the pipeline, the press release continues.

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