Hug & Dorfmüller: New look for Spengler Cup
In collaboration with the HCD, the tournament organizers, and the sports marketing agency IMG Switzerland, the Hug & Dorfmüller agency created the new visual identity for the traditional Spengler Cup ice hockey tournament.
The new corporate design gives the tournament a new visual radiance by figuratively uniting all the magic of the unique tournament setting in an ice spit, the agency said in a statement. In addition to the new visual, the work also includes a new brand logo symbolizing the cup.
A first impression of the new look is provided by the current Spengler Cup homepage. A comprehensive corporate design program is currently being implemented and awaits the fan, player, spectator and sponsor in the upcoming Christmas season 26.12 to 31.12.2012 - in Davos.
Responsible at HCD / Tournament Management Spengler Cup: Fredi Pargätzi; Tanja Koch, Jürgen Krucker (IMG Switzerland). Responsible at Hug & Dorfmüller: Sämi Roos, Mario Mühlemann, Thomas Hug, Christian Dorfmüller.
