Advico Young & Rubicam: Virus-rich campaign developed for Stadelhofen pharmacy

The agency Advico Young & Rubicam created ad campaigns for the Stadelhofen Pharmacy that dramatize the love viruses have for us humans.

Viruses are just terribly fond of us humans. They follow us wherever we go, impose themselves wherever they can and simply won't let go. Good thing there are the homemade cold remedies from the Stadelhofen pharmacy: the resistance drops made from organically grown plants, the irritable cough drops, the bronchial syrup with bee honey and the cold bath with essential oils clear up the plague.
The Stadelhofen pharmacy's annual campaign was launched at the end of December 2009 in the middle of the flu season. The images from the agency Advico Young & Rubicam were featured as advertisements in Blick and are used on posters in the vicinity of the pharmacy, as streetcar hangers and at the POS.
Responsible at Apotheke Stadelhofen: Dr. Ruedi Andres (overall responsibility). Responsible at Advico Young&Rubicam: Christian Bobst/Dominik Oberwiler (CD/AD), Martin Stulz (text), Lukas Wietlisbach (graphics), Sven Germann (photography), Pixelprinz/Linus Schneider(image processing/3-D).
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