Ogilvy & Mather: Wooden mailing for Ford
Just in time to boost late-summer sales at Ford dealerships, Ogilvy & Mather created an original and nature-inspired direct-mail campaign. An image of the Ford Ranger and the main message are engraved on a 21 x 15 cm wooden plaque, which also features a personalized dealer imprint.
The mailing is intended to make the point that the Ranger is cut from a different cloth than its competitors - namely, it is the first pick-up to be awarded 5 stars in the Euro NCAP test and shine with Euro 5 emissions standard. This writes the agency in a message. With the wood Mailing businessmen, who earn their money at the fresh air, were addressed. Because where the asphalt ends, the precinct of the Ranger begins.
Responsible at Ford Motor Company Switzerland: Danijel Dzihic (Director Marketing). Responsible at Ogilvy & Mather: Priska Meyer (AD), Fabian Küchler (text), Marcel Kohler & Sascha Isenschmid (production) Sabine Furrer & Michela Girola (consulting).
