Ogilvy One realizes launch appearance for Asendia in 15 countries
Asendia is the new international partnership of the two postal service providers La Poste and Swiss Post. In May, Asendia pitched for an agency for the worldwide launch at the beginning of July and found one in Ogilvy One.
The concept "The People Behind Asendia" struck a chord with the strategic and communicative direction and thus convinced those responsible on the customer side. "The People Behind Asendia" puts the employees at the center of the campaign, who present the visions, goals and core competencies of their company. The agency wrote this in a statement on Wednesday.
The catalog of measures of the launch included the new Asendia website Asendia.com with all country-specific websites, banners, an SEM concept in collaboration with the digital media specialists from Neo@Ogilvy, and a customer mailing in 10 languages. A welcome booklet, an internal portal and several social media tools were implemented for Asendia employees. In addition, Ogilvy One designed a corporate video and 2 videos with Asendia Board Members in collaboration with Condor Films, Zurich.
And there are more projects on the horizon: Not only will the social media concept be successively expanded, but advertisements, invitation mailings and online measures for international trade fairs as well as additional customer mailings will also follow.
Responsible at Asendia: Domenico Pereira (Head of Communication), Ramona Fedrizzi (Communication Manager), Verena Jolk (PR & Communication Manager). Responsible at Ogilvy One: Barbara Kottmann (Consulting Offline), Petra Weber (Strategy), Stefan Schäfer, Philipp Stieg (Consulting Online), Karina Starnes (Art), Oliver Glitz (CD and Text), Stephanie Klester (Neo@Ogilvy).
