Contexta creates a world of pleasure for Läckerli Huus
Contecta has designed a new branding campaign for the Läckerli Huus brand. The campaign centers on the treats set against a harmonious backdrop.
The campaign was launched to coincide with the opening of the large flagship store in Basel. The building in Basel's old town is staged as a gateway to indulgence. The taste experiences are visually translated into an imaginative world. Those who enter will find themselves in a dream landscape surrounded by playful plants, where numerous sweets are presented in a golden glow - just like in the land of milk and honey, the agency said in a press release on Wednesday.
The campaign is underpinned by the claim "Enjoy the moment. Enjoy the original".
Responsible at Läckerli Huus: Jakob Lanz (Head of Marketing & Sales). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Daniel Rödel (art direction), Livio Canonica (graphics), Raphael Gammenthaler (text), Evelyn Brodmann, Monika Siegenthaler (consulting). Responsible at Boutiq Film Production: Philipp Zünd (Creative Producter), Sebastian Harms (Director), Luana Derungs (Producter), Margit Gassner, Ignasi Duelo, Beate Veth (3D Artists), Sebastian Harms (VFX/Motion Design), Great Garbo Music (Music Composition). Responsible at Promacx: Timo Orubolo (image processing).
