Publicitas launches "Publicitas Mediasearch
Publicitas is launching «Publicitas Mediasearch,» a website offering comprehensive information on Swiss media, advertising and media markets, as well as media research and planning tools.
In the run-up to the Swiss Media Congress on September 20/21, 2012, the company introduced the page Mediasearch.publicitas.ch which is publicly accessible and available in both German and French, according to a statement.
"Publicitas mediasearch" offers media planning-relevant information on Swiss media as well as the most widespread forms of advertising, a comprehensive overview of the significance of existing market and media studies, and a detailed presentation and explanation of all relevant planning tools. Current performance values and prices of advertising media within various target groups can be found for the genres print, online and cinema. "Publicitas Mediasearch" also offers a media lexicon with around 400 definitions of terms.
