Blue Spirit creates new sujets for the Ersparniskasse Schaffhausen
Ersparniskasse Schaffhausen wants to highlight its close ties to the region and its people. It is doing so with new campaign themes as part of the rebranding launched in 2008.
Back then, it was important for the bank to prove its independence and demonstrate values such as trust, solidarity and reliability in the turbulent banking sector. The traditional financial institution would like to recall these values in a still challenging environment, Bluespirit said in a press release on Friday. In the current campaign, Ersparniskasse Schaffhausen is once again using poster and print motifs to dramatize the bank's proximity to the people and how it offers people in the region more opportunities - no matter how unusual these may be. It is increasingly targeting the private customer segment.
Responsible at Ersparniskasse Schaffhausen: Dieter Sommer (Director), Urs Werz (Vice Director), Wally Studer (Assistant Director/Marketing). Responsible at Blue Spirit: Daniel Comte (Executive Creative Director), Jae Erne (Senior Art Director), Giulia Furrer (Graphics), Peter Bietenholz (Senior Copywriter), Susan Bosshard (Client Service Director), Patricia Müller (Account Director), Katharina Lütscher (Photography).
