Draftfcb/Lowe Zurich: "Rediscover fascination" with BMW
The new BMW 3 Series Touring has been relaunched. Draftfcb/Lowe Zurich is promoting the launch with a campaign featuring the tagline «Rediscover the Fascination.».
Under the slogan developed especially for the Swiss market, a TV commercial as well as stand-alone posters and print ads were created. The first phase of the accompanying campaign is also supported by radio spots and online banners.
Responsible at BMW: Mark Backé (Head of Marketing), Miranda Amsler (Senior Manager Advertising). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (Executive Creative Director), Christoff Strukamp (AD), Maximilian Kortmann, Tizian Walti (Text), Roberto Arias, Giselda Gentile, Paula Mata (Consulting). Sound: Jingle Jungle. Music: Great Garbo. Film editing and post-production: On Line Video 46. Mobile activities: IQ mobile.
