TV and Internet TV bookable in one step
Goldbach Media is the first international marketer to integrate the Internet TV channel Wilmaa into the TV booking tool Media Pro. Moving image campaigns can now be booked and compared for TV and Internet TV in a single step for the first time.
TV content is increasingly being consumed online, according to a Goldbach Media press release. This is why advertisers are increasingly placing their products and messages on Internet TV in addition to traditional TV advertising. Until now, advertising on Internet TV had to be planned and booked from the online optics and was therefore not directly comparable with a TV campaign. An unsatisfactory situation for marketers and customers alike.
Establishment of a separate performance currency
Goldbach Media is establishing a separate performance currency for Internet TV, the eGRP, so that customers can now book the two media in one step and then compare them directly. The eGRP can be compared directly with the GRP (Gross Rating Point, the measure of advertising pressure or gross reach as a percentage within the target group potential) used for TV. The basis for calculating the eGRP is the number of ad impressions delivered (actual advertising contacts) with a capping of one (a single advertising contact per user) for a defined target group and thus the rating, which serves as the basis for calculating the GRP. The advertising performance of the Wilmaa Internet TV platform is stored online with the eGRP in the MediaPro booking tool and can be booked and subsequently evaluated by customers and agencies on the same level as traditional TV stations. The Channel Switch Ad (In Stream) advertising form can be booked with the target group of 15 to 49 year olds.
