Marti. Seiler: Film realized for Sigg
Marti. Seiler. Communications explains how the new bottle cap works for Sigg in an animated film.
According to the agency's press release, technical terms such as "valve closure", "pre-ventilation" and "adjustable flow rate" are to be made simple and easy to understand. Illustrations and cut-out contour elements are intended to create an independent visual world with a charm that differs from the "sterile high-tech of conventional industrial films", the press release continues. This also had a positive impact on the costs, which - thanks to the technology - remained within the framework of a low-cost production.
The film is used online on YouTube and as a promotional film.
Responsible at Marti. Seiler: Peter Marti and Stefan Beck. Production: Riccardo Signorell (Signorellfilms). Illustrations: Raphael Gschwind.
