Press: Advertising revenues down by a fifth in 2009
The crisis continues: After advertising revenue for newspapers and magazines fell by 6 percent in 2008, the Swiss press earned a good fifth less from advertising in 2009. Revenue last year still totaled 1.59 billion francs. The financial and business press, as well as the Sunday press, were particularly hard hit by the decline.
The volume of job advertisements shrank particularly sharply last year. Revenues fell by a good 45 percent to CHF 167.6 million, as reported by Wemf AG für Werbemedienforschung on Monday. In the most important category for publishers - commercial/other advertisements - the drop amounted to 16 percent to 1.25 billion francs. Real estate ads were placed around a fifth less than in 2008 (CHF 63.8 million), and publishers took in almost 12 percent less with brochure inserts (CHF 107 million).
The financial and business press and the Sunday press were hit particularly hard, with advertising revenues falling by around 30 percent in each case. Revenues in the daily press and the general press each fell by around a fifth. The trade press (-16.5 percent) and the specialty press (-8.8 percent) recorded less severe losses. Only the regional weekly press was able to practically maintain the previous year's level.
In December, advertising revenue fell by almost five percent to 130 million francs. The poor situation on the job market led to around 30 percent fewer job advertisements. However, there was only a slight decline in commercial/other advertisements.
The financial and business press and the Sunday press were hit particularly hard, with advertising revenues falling by around 30 percent in each case. Revenues in the daily press and the general press each fell by around a fifth. The trade press (-16.5 percent) and the specialty press (-8.8 percent) recorded less severe losses. Only the regional weekly press was able to practically maintain the previous year's level.
In December, advertising revenue fell by almost five percent to 130 million francs. The poor situation on the job market led to around 30 percent fewer job advertisements. However, there was only a slight decline in commercial/other advertisements.
