Noise: heralded the brand relaunch for Amplifon

The ad agency explained that the idea for the tagline arose from the fact that Amplifon, with over 80 branches across the country, is always close to its customers. For the TV commercial, the agency partnered with the film production company Manifesto. Under the direction of Reto Salimbeni, a commercial was filmed at the Kyiv State Opera that addresses the sensitive topic of hearing loss with a touch of humor.

> To the spot

In designing the umbrella campaign, facts were combined with emotional appeals. These appeals refer to product and customer information through a statement (customer quotes or headline/claim combinations). The statements are intended to highlight the small but extremely precious moments that are lost when people do nothing to address their hearing loss.

At the same time, all promotional materials—posters, brochures, flyers, street signs, customer mailings, and advertisements—were redesigned and reworked.

Read more about this in the upcoming print edition of *Werbewoche* on January 21, 2010.

Responsible at Amplifon Switzerland: Christian Rutishauser (Managing Director), Claudia Schilter (Marketing Director). Responsible at Noise: Patrik Giacobbo (CD), Frederic Keller (AD), Roman Kessler (Graphic Design), Claudio Knechtle (Copy), Tanja Thurnherr (Consulting), Patrik Leuenberger (Overall Responsibility). Responsible at Manifesto Films: Shannon Mildon (Producer), Reto Salimbeni (Director), Post-production (Manifesto Post).