Last but not least: Photoshop summiteers
Emil Frey Garage Zürich Nord published an advertorial in Friday's edition of the *Tages-Anzeiger*, pulling out all the stops with Photoshop.
The Photoshop efforts paid off for the car dealership: the publicity report in the Tages-Anzeiger newspaper caught the reader's eye and stuck there like a festering thorn. Perspectives and proportions play a subordinate role here: high up in the mountain landscape, an ibex about 30 meters tall sits enthroned and watches over the strangely floating Mitsubishi Outlander in the foreground like a patron saint:
The Toyota logo had to make way for the Mitsubishi emblem and instead of the Chrysler lettering, a Ford zeppelin now floats in the pristine Alpine landscape. Only Kia was allowed to keep its place:
Let's hope that the ibex is not the one that was shot dead last week on Mount Pilatus in front of horrified tourists (Blick.ch reported). Then he would no longer be able to experience how he slowly became an advertising star. After all, he has already stood in front of the camera for well-known companies such as Carl Zeiss, Tourismus Bayern and Schmutz Opticien:
Last but not least: On the Garage Zurich North-Website visitors can expect more subjects from the same Photoshop series. Even if only the best picture made it into the newspaper - the others have nothing to hide from their prominent brother. (hae)
