Freicom: Campaign created for Theater St. Gallen
Based on the core concept of «Escape from Everyday Life»—for which Freicom had already developed a campaign in the past—additional themes were created for the current season.
According to a statement from the agency, the aim of the campaign is to increase the appeal and thus the number of subscribers by highlighting the arguments of attractiveness, flexibility and low price.
What looks like a normal letterbox at first glance turns out to be an extraordinary theater stage. In other images, the symphony orchestra creates great emotions in a frying pan, in which music is played instead of being cooked as usual. Unforgettable emotions are created in a garage, and moving moments in an oven complete the campaign. The campaign is present through advertisements, posters, mailings and online.
Responsible at Theater St.Gallen: Werner Signer (Executive Director), Ann Katrin Cooper (Head of Communications). Responsible at Freicom: Christian Ruppanner (overall responsibility), Cornel Speich (consulting), Mark Herrera (art direction), Patrizia Fani (graphics), Stefan Rechsteiner (graphics), Claudia Etter (polygraphy), Daniel Ammann (photography).
