TBWA: Web design concept for Oswald
TBWA aims to increase awareness of Oswald with a new website. The Unilever subsidiary manufactures spices, bouillon, and coffee, among other products.
In addition to various refinement products, advising customers has also been part of the core competence of the Swiss company Oswald since 1951. According to a press release from the TBWA agency, this claim had to be emphasized in the new Web presence implement.
The new strategic brand orientation, which aims to increase awareness of Oswald, called for a completely new web design and a matching, holistic image concept, the press release continues. The latter thematically takes up the diversity and individuality of every kitchen worktop during cooking. The images also show a bird's eye view of various kitchen worktops that match the respective categories. On the site, visitors will find an online store, information about nutrition and numerous recipes that can be saved in a favorites list.
