Election of the Swiss Olympic Legends
Notch Interactive and Alex Schmid are launching a voting campaign for *Schweizer Illustrierte*, Manor, and Swiss Olympic. The promotion aims to select the best Swiss female athlete and the best Swiss male athlete from all Olympic and Paralympic Games.
The athletes standing for election are portrayed on a microsite with exclusive image and text material. Users have the opportunity to vote for their personal Swiss Olympic legends. The Swiss Olympic Legends will ultimately be chosen and duly celebrated on "Super Monday" on 22.10.2012.
Users can also make it onto the podium themselves: In addition to daily prizes, there is a city trip to Paris for the quarterfinals of Roland Garros, a VIP day at the "Super Monday" of the Swiss Indoors 2012, and a Swiss Olympic team suitcase with an official Olympic kit. The promotion will be promoted cross-medially with a special supplement and advertisements in the Schweizer Illustrierte, with web banners and PR.
Responsible at Manor: Christoph Fehr (Head of CRM / Research / Customer Card). Responsible at Ringier: Urs Heller (Managing Director Magazines Ringier AG), Stefan Regez ( Editor-in-Chief Schweizer Illustrierte), Thomas Passen (Head of Marketing). Responsible at Swiss Olympic: Doris Rechsteiner (Head of Marketing). Responsible at Swiss Indoors: Roger Brennwald (President), Marc Zimmermann (Event Management). Responsible with Alex Schmid: Alex Schmid (overall responsibility), Christine Zeller, Rosanna Blättler (consulting), Remo Genepretti (design) Sara Meier (texts). Responsible at Notch Interactive: Peter A. van der Touw (overall responsibility), Martin Pfeiffer (producing), Mathias Tanner (consulting), Jeff Gerber (creative direction, conception), Marco Klein (art direction), Tobias Fuhlroth (technical direction, interface programming), Martin Bächtold (application programming).
