Draftfcb/Lowe organizes Mini Ghettoblaster Guerilla
Mini is an official partner of the 2012 International Radio Festival Zurich. For this event, Draftfcb/Lowe Zurich collaborated with paper-stuff artist Bartek Elsner to create an oversized ghetto blaster.
This was intended to give the Mini a strong appearance at the event at Sihlberg Castle. On Tuesday afternoon, the ghetto blaster was also set up as part of a guerrilla campaign in Zurich. It was intended to attract people to the International Radio Festival. The Ghettoblaster also provided content on the Mini Switzerland Facebook page.
The campaign is accompanied by a video with its own soundtrack and a competition in which you can win mini ghetto blaster cushions. The ghetto blaster installation can be seen until Sunday at the International Radio Festival at Sihlberg Castle.
Responsible at Mini: Carol Hochuli (Head of Mini), Daniela Geiger (Sponsoring & Events Mini). Responsible at Draftfcb/Lowe Zurich: Dennis Lück (ECD), Tizian Walti (Concept/Text), Stephanie Lang (Senior AD), Ranja Issa (Junior AD), Sandra Kopplin (Consulting), Bartek Elsner (Paper-Stuff).
