KSB creates youth campaign for UBS
UBS’s current product campaign, which was launched in the spring, is now being rolled out for its banking packages for young people. The agency KSB Krieg Schlupp Bürge has showcased classic Swiss and international locations and brands for this campaign.
The rocket glacé (since 1969), the Vespa (since 1946), the Nivea cream (since 1911), the Adidas trainer jacket (since 1972), the Moonboots (since 1970), the Converse sneakers (since 1923) or the Ovo Sport bar (since 1937). All of these objects have remained young despite their sometimes advanced age and have therefore been attractive to young people for generations, the agency writes in a statement. Since classics are currently back in fashion among young people, the agency wants to point out that the youth offerings UBS Generation and UBS Campus (since 1994) have also become classics in the meantime.
As of this week, the campaign can be seen in media tailored for young people. In the cinema and on TV, online and in print. In addition to the classic channels, a road show is on the road in Switzerland. Here, young people can have their passport or fun photos taken for free in another classic, the photo booth, get information and take part in the competition.
Responsible at UBS: Tom Ackermann (Head of Marketing, UBS Switzerland), Daniela Ciotto, Andy Greil, Patrick Kirchhofer (Swiss Marketing Initiatives, UBS Switzerland), Gianmarco Timpanaro, Olivier Senn, Laurent Dumont (Marketing Key Account Management Private Clients, UBS Switzerland). Responsible at KSB: Uwe Schlupp (Managing Director Creation), Charles Blunier, Samuel Knaus (Creative Director), Rea Ammann (Graphics), Carole Räber (Text), Christoph Bürge (Managing Director Consulting), Audrey Isaak Ileanna Davanzo (Consulting), Bettina Beyeler, Roman Limacher, (DTP). Photography: Tom Schierlitz. Film production: Onfilm. Image processing and lithography: Detail.
