AZ Medien launches "Die Nordwestschweiz

Starting September 11, 2012, AZ Medien will bring its six regional daily newspapers and its two independent partner publications under a single national umbrella: «Die Nordwestschweiz.». 

As the media company writes in a statement, the daily newspapers AZ Aargauer Zeitung, AZ Limmattaler Zeitung, AZ Solothurner Zeitung, AZ Grenchner Tagblatt, BZ Basellandschaftliche Zeitung, BZ Basel and the two independent partner titles Oltner Tagblatt and Zofinger Tagblatt will in future bear the additional title "Die Nordwestschweiz". The titles of the newspapers will remain dominant in the logo. As a term, "Die Nordwestschweiz" replaces "AZ Gesamtausgabe," which was mainly used in the advertising market. For the advertising and reader/user market, "Die Nordwestschweiz" will create a homogeneous, uniform appearance that does justice to media developments, especially in the Basel area, the statement added. "Die Nordwestschweiz" is a further step in the development of AZ Medien's daily newspapers: from Badener Tagblatt and Aargauer Tagblatt to Aargauer Zeitung, via Mittelland Zeitung and AZ Gesamtausgabe to "Die Nordwestschweiz". 

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