Contexta goes mobile for SBB
Through various promotional efforts, the Contexta agency aims to draw attention to a fall campaign by SBB and Switzerland Tourism. The goal is to make Switzerland appealing to locals once again.
According to a press release, Contexta wants to make you want to take advantage of two special offers: Carpool ticket and vacation pass at a special price. The campaign includes a TV spot in matchcut technique with two offer-specific binders, in which a hiking couple feels "at home on the road". The spot is supported by a print subject for the Carpooling Ticket, the Holiday Pass and discounted Rail Away combos. In addition, the campaign includes POS brochures, mail-order inserts, online advertising on various websites and an electronic newsletter, according to the statement.
Responsible at SBB: Reto Meissner (Head of Marketing Communications Passenger Transport), Petra Thomann (Project Manager Marketing Communications, Leisure Campaign). Responsible at Contexta: Nadine Borter (overall responsibility), Moritz Staehelin (creative direction), Willem Baumann (art direction), Joceline Strebel, Vanessa Mermoud (graphics), Daniel Müller (text), Evelyn Brodmann, Monika Siegenthaler (consulting). Film production: Shining Pictures, Zurich, Marco Lutz (director), Stefan Bircher (producer). Photography: Jonathan Heyer. Image processing: Patrik Rohner.
