JvM/Limmat: Shoes given away for Vögele
The Jung von Matt/Limmat agency hid shoes as part of a guerrilla campaign for Vögele on Zurich's Bahnhofstrasse. The finders were rewarded by Miss Switzerland Alina Buchschacher.
500 red patent pumps lined the streets and attracted curious glances, the agency writes in a statement. When one shoe was found, the finder could pick up the second shoe in the matching size at the Vögele Shoes branch at Sihlstrasse 3. The free pair of shoes was presented to Miss Switzerland Alina Buchschacher. The patent leather pumps were placed on benches, fountains and mailboxes around Zurich's Bahnhofstrasse and the Vögele-Shoes branch on Sihlstrasse, and were marked with the message "Take me!
Already the day before, the red patent pump appeared on various styling portals and blogs and caused a stir among shoe lovers. The insider tip to come to Zurich's Bahnhofstrasse on Saturday was followed by numerous shoe lovers. By the beginning of the afternoon, all 500 pairs of shoes were gone, according to the press release.
