KSB promotes natural colors at Coop Bau+Hobby
KSB has implemented a new campaign for the Coop DIY store. The campaign focuses on various product ranges.
The campaign is designed to focus on the environment. "Anyone who pays attention to the environment in their home and garden is in good hands at Coop Bau+Hobby," the agency said in a statement. After all, when it comes to sustainability, Coop Bau+Hobby is a leader among home improvement stores. In the campaign, for example, Coop Oecoplan paint cans serve as flower pots.
Responsible at Coop: Philipp Wyss (Head of Marketing/Procurement), Thomas Schwetje (Head of Marketing/Services), Stefan Schwär (Head of Advertising Construction+Hobby), Cécile Sprenger (Project Management), Karin Heliopoulos (Head of Media). Responsible at KSB war Schlupp Bürge: Uwe Schlupp (Creative Director), Mareike Jansen (Art Direction), Daniel Zehnder (Text), Dany Kielholz (Consulting Management), Audrey Isaak, Ileanna Davanzo (Consulting). Responsible at The Whole Media: Stephan Küng (Media Relations).
