Exxtra Y&R: Further ahead - the new Audi A3
Exxtra has launched a new campaign for the Audi A3. The national TV and print ad campaign focuses on the intuitive MMI touch control system.
This newly developed system is able to recognize letters written with the fingertip via its touch-sensitive surface and convert them into operating commands - for example for the navigation system. The TV commercials and advertisements are complemented by a mailing inviting potential new customers to follow their intuition and take a test drive to see the benefits of the new model for themselves. The catalog of measures is rounded off with an online campaign, which also includes a Facebook competition.
Responsible at Audi: Erich Hunold (Head of Marketing Audi), Stefanie Koch (Project Manager Advertising Audi). Responsible at Exxtra / Y&R: Markus Gut (CCO), Daniel Bieri (CD), Matthias Kadlubsky, Sandro Kümin (AD), Sarah Paul, Dominik Sigrist (graphics), Fritz Wagner, Florian Tillmann (text), Lisa Indlekofer (Flash), Paolo Brocco (programming), Susan Baumgartner, Jonathan Schipper, Pascal Trütsch (consulting). Post production: Wirz Fraefel Paal Productions. Media Planning: Mediacom.
