Schoch & Sonders for Emmi: Refreshing the Gala cream cheese
The Swiss cream cheese brand Gala will no longer be marketed under the Gerber brand, but rather under the Emmi umbrella brand. To mark this occasion, the branding agency Schoch & Sonders has redesigned the packaging and positioned it under the Emmi umbrella brand.
Care was taken in the design to ensure that the product remains recognizable to consumers as Gala. Characteristic of the changes are the photographed product images and serving suggestions, presented within curved and gently flowing lines. Flavor differentiation across the range is presented in fresh new colors to represent the creamy consistency of the product.
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