IAB Switzerland: Cooperation with Smama agreed
IAB Switzerland (Interactive Advertising Bureau) and Smama, the Swiss Mobile Association, have agreed to collaborate. The partnership was formalized at Smama’s «Insights to Mobile» event at ETH Zurich with a handshake between the presidents, Andreas Schönenberger (Smama) and Ueli Weber (IAB).
Smama and IAB want to jointly strengthen the mobile business. The aim of the joint activities is to promote mobile in the entire marketing mix, said IAB in a communiqué on Thursday. As before, the mobile advertising area will be the responsibility of the IAB's mobile specialist group. Smama is responsible for the other areas (mBusiness, mMarketing, mApps/Internet, mCommerce, mTechnology, mUsage, mTools).
To coordinate the activities between the two professional associations, Ronie Bürgin, Publimedia, has been elected to the smama board as a representative of IAB Switzerland.
