TBWA\ Zurich: Malbuner, times better
TBWA Zurich has developed a new campaign for Malbuner. The aim is to ensure that the claim "Mal better. Malbuner." does not fall into oblivion.
Six of numerous spots can already be seen. The spots work according to the same mechanics as the 2011 posters - a situation from life is improved thanks to the addition of Malbuner. In addition to the advertised classics, a product novelty is also launched: 100 kcal packs "for conscious gourmets".
Spot 1
Spot 2
Spot3
Spot 4
Spot 5
Spot 6
Responsible to Herbert Ospelt: Peter Luder (Managing Director Ospelt Group), Birgitta Farago (Head of Marketing). Responsible at TBWA\ Zurich: Andy Hostettler (CEO), Edith Swiezy, Dario Giacchino (Consulting), Christina Buergin-Hengstmann (Art Buying), Frederick Rossmann, Johannes Dörig, Samuel Wicki, Cla Campell (Creation). Responsible at Markenfilm Switzerland: Frank Sprung (director), Uli Scheper (producer). Sound/Music: Kirschnermusic. Photography: Felix Streuli. Image processing: Patrik Rohner.
