Budget: Prime new lead agency for Conzzeta

Following a multi-stage selection process, the industrial holding company Conzzeta has chosen Prime as its new lead agency. The Zurich-based communications agency will further develop the corporate design and implement the annual report and image brochure.

Prime had a good understanding of Conzetta's requirements as a diversified group, said Carlo Menotti, Head of Corporate Services at Conzzeta, explaining the decision. Conzzeta is an internationally active Swiss holding company with around 3,500 employees and broad diversification in the areas of mechanical and plant engineering, sporting goods, foam materials and real estate.

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