Unique wins vocational training campaign
Unikat won the pitch organized by the Federal Office for Vocational Education and Training (BBT). In a two-stage selection process that included competitive presentations, the Küsnacht-based agency impressed the jury with its solution.
To promote vocational education and training - and thus also vocational apprenticeships - the federal government has been running the campaign in cooperation with the cantons and professional organizations since 2007. The aim is to raise awareness among young people, parents and companies about the opportunities offered by vocational education and training. The planned measures for the period 2012 to 2014 will also focus on talent acquisition, in line with the objectives of the 2011 National Apprenticeship Conference. The first results of the new campaign orientation will be seen this year, according to a statement from the agency.
