SFLB: Star Wars scene re-enacted for pet recycling
Pet-Recycling Schweiz and Spillmann/Felser/Leo Burnett drew inspiration from the Star Wars movies to create a TV commercial. SFLB reenacted the famous scene from *The Empire Strikes Back*, in which Darth Vader reveals to Luke Skywalker that he is his father, using sneakers.
The commercial is primarily intended to show boys that sneakers can also be made from empty PET bottles. The commercial aired during the commercial break while the Star Wars episodes were playing on Swiss television. It featured scenes just like in the movie—except that in the commercial, a plastic bottle (aka Darth) fights a sneaker (aka Luke) and then explains family dynamics to him.
Person in charge of PET recycling: Jean-Claude Würmli (Overall Responsibility), Lukas Schumacher (Advertising Manager). Responsible at Spillmann/Felser/Leo Burnett: Martin Spillmann, Patrick Suter (CD), Reto Clement (AD), Patrick Suter (Script), Rebecca Krausse, Stefanie Brauchli (Consultants). Production: SWAMP Trickfilm GmbH, Director: Jonas Raeber. Cinematography and Animation: Adrian Flückiger
