Euro RSCG Zurich: Branded Content for Riposa
Euro RSCG has launched a new project for Riposa. The project is intended to break with the standard advertising practices in this product category.
In collaboration with Eggli.Eggli and the author and radio host Reeto von Gunten, an audio book was created. This is to be used as a universal customer loyalty tool with a high value appeal, according to the agency. The sociographic characteristics of audiobook users would match Riposa's target group quite closely.
"Horizons - Bedtime Stories for Adults" is the title of the audio production and alludes to the mind-expanding experiences of the protagonists. The material reflects the motives of audio book consumers, for whom escapism and relaxation play an important role. The stories were presented at a late-night reading with the author. In addition, mailings, samplings and online activities are planned around the content.
Responsible at Riposa: Walter Schnellmann (Executive Board), Iva Schnellmann (Marketing Management). Responsible at Euro RSCG Zurich: Frank Bodin (overall responsibility), Axel Eckstein (creative direction), Wolfgang Bark (text/concept), Andrea Huber (art direction), Laurie Morard (graphics) Walter Tagliaferri, Janina Iseli (consulting). Responsible at Eggli.Eggli: Rea Eggli (project management and event organization). Author: Reeto von Gunten. Music: Low Motion Disco.
