Ringier: Good year for TF1 Suisse
In September 2011, Ringier and TF1 launched their Swiss advertising slot. Since then, more than 2,000 campaigns and commercials have been aired on TF1 Suisse.
This year, TF1 was able to launch the Swiss HD signal in addition to the new online offering on its own websites. Within a few weeks, this offering achieved a market share of between 0.8 percent and 1 percent. This increase in performance further strengthens TF1 Suisse's position as the most watched private station in French-speaking Switzerland, Ringier said in a statement.
A large proportion of the commercials are already delivered in HD quality. The "Secret Story 6" format also contributed to the positive result, the statement continues. The plan to bring in more "Swissness" and rely more on Swiss candidates should be implemented in shows like "Qui sera le meilleur ce soir?", "Danse avec les stars" and "Koh Lanta".
TF1 websites generated over 0.6 million video views from French-speaking Switzerland this summer.
