Publica Data: Radio figures published for the second half of 2009
On Tuesday, Publica Data released the radio ratings for the second half of 2009. In German-speaking Switzerland, the SRG programs lost a total of one percentage point, with a market share of 65.6 percent, while private broadcasters increased their share by 1.1 percentage points to 29.4 percent.
Together, the DRS stations achieved a market share of 61.2% (1st semester: 62.1%). On average, around 1.9 million people in German-speaking Switzerland listened to DRS 1 every day (market share: 36.1%). The figure for DRS 3 was 1.3 million (market share: 16.5%). The most popular private radio station continues to be Radio 24, with around 284,100 people in German-speaking Switzerland listening to the station every day. This gave the radio station a market share of 2.9 percent (1st semester: 2.8 percent).
In the city of Zurich, Radio 24 has overtaken DRS 3 to become the strongest radio station in the city on the Limmat for the first time since the 1990s, behind DRS 1. Energy Zürich is in second place with an average of 276,000 listeners and a market share of 2.5 percent. Although Radio Argovia recorded slightly fewer listeners (214,200), it also achieved a market share of 2.5 percent due to its higher usage time.
In the city of Zurich, Radio 24 has overtaken DRS 3 to become the strongest radio station in the city on the Limmat for the first time since the 1990s, behind DRS 1. Energy Zürich is in second place with an average of 276,000 listeners and a market share of 2.5 percent. Although Radio Argovia recorded slightly fewer listeners (214,200), it also achieved a market share of 2.5 percent due to its higher usage time.
Radio - the medium with the widest reach in Switzerland
This statement can be made for all three regional language markets. In the second half of 2009, 89.3% of the population aged 15 and over in German-speaking Switzerland listened to the radio for an average of 132.8 minutes a day on an average day. Both reach and use of the medium are slightly lower in the other language regions: 86.2% of people in Suisse romande listened to the radio for around 122.8 minutes a day. In Svizzera italiana, radio reached 88.2% of the population and was used for 123.4 minutes per day.
