Call Lanz: Lovely jumps rope on prism posters
Die Schweizer Milchproduzenten SMP setzen jedes Jahr Plakate und Inserate ein, um das Publikum auf die Ernährungsvorzüge der Milch aufmerksam zu machen. Im Zentrum des neusten Auftritts steht einmal mehr die Milchkuh Lovely.
This time she can be seen in virtuoso poses jumping rope. Prism posters were used for this, which were specially made to run at a higher speed. The result was an almost cinematic sequence of movements. The 2010 message of the campaign designed by Ruf Lanz for SMP is: "Grow up, stay strong". The campaign's target group is all parents and their children.
Responsible at Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Milk Advertising). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann, Grit Wolany (Art Direction), Sabrina Luck, Michael Gassler (Consulting). Photography: Oliver Nanzig. Image editing: Markus Graf.
Responsible at Swiss Milk Producers SMP: Charlotte Hofstetter (Head of Marketing), Martin Rüst (Head of Advertising & Media), Olivia Etter (Project Manager Milk Advertising). Responsible at Ruf Lanz: Danielle Lanz, Markus Ruf (Creative Direction), Lorenz Clormann, Grit Wolany (Art Direction), Sabrina Luck, Michael Gassler (Consulting). Photography: Oliver Nanzig. Image editing: Markus Graf.
