Frontwork: Promotional stand created for Midor
To showcase the new «Tradition» line of cookies, Frontwork created a mobile promotional stand for Midor that evokes the charm of a traditional bakery.
Frontwork realized the stand from the idea to production. The promotional staff can set up, dismantle and transport the stand themselves, as detailed in a press release. It will be used in various Migros centers throughout Switzerland.
Frontwork photographed the biscuits and their packaging and placed them in the bakery's shop window using a photomontage. The oven is a mock-up and the imprints are intended to give the impression of a bygone era. An antique cash register and scales as well as appropriately dressed stand personnel complete the scene, the press release continues.
